Google Ads, social media and Google Business Profile — managed end-to-end so enquiries keep coming in, even when word of mouth goes quiet.
Google Ads managementSocial MediaGoogle Business ProfileIrish tradesmen specialistsBuilders · Plumbers · Electricians · RoofersNo long-term lock-inYou own your ad budgetDirect access to KieranGoogle Ads managementSocial MediaGoogle Business ProfileIrish tradesmen specialistsBuilders · Plumbers · Electricians · RoofersNo long-term lock-inYou own your ad budgetDirect access to Kieran
9/10
Tradesmen rely entirely on word of mouth — with no control over when jobs come in
1 job
Is all it takes to cover a full month with us — for any trade
~2 wks
From setup to your first inbound enquiry through Google Ads
The problem
Word of mouth has a ceiling.
Referrals are great when they come in. The problem is you have zero control over timing. One slow month and the pipeline dries up — and there's nothing you can do about it.
01
No control over timing
Referrals come in when they come in. You can't turn them up when things go quiet.
02
Invisible to active searchers
Right now, someone in your area is searching for your trade. If you're not there, a competitor gets that call.
03
No backup pipeline
When work slows you're starting from scratch. A second source of leads makes that completely avoidable.
What we do
Three services. Done properly.
01
Google Ads
Your business at the top of Google the moment someone searches for your trade. We build it, write it and optimise every week. You pay Google directly — we never touch your budget.
Search campaignsCall trackingWeekly optimisation
02
Social Media
Your project photos turned into consistent content on Instagram and Facebook. WhatsApp us your shots — we handle every caption, hashtag and post.
InstagramFacebook12+ posts/moReels
03
Google Business Profile
The most underused free tool in the trades. A properly set up Google Business listing puts you on the map when someone nearby searches for your trade. Free to have, powerful when done right.
Map visibilityProfile optimisationReview strategy
Get started — it's free
Book your free 15-minute call
Tell us about your trade. No pitch, no pressure — just a straight conversation about whether we're the right fit for your business.
Reply within a few hours on weekdays
We'll tell you honestly if we're not the right fit
Speak directly with Kieran — not a sales team
Send us a message
✓
Message received!
Kieran will be in touch within a few hours.
About us
Who we are.
Solas Agency was built for one reason — Irish tradesmen deserve better marketing than what they're getting. We don't sell packages. We build pipelines.
KM
Founder
Kieran Morrissey
Founder & Director
I started Solas because I kept seeing tradesmen getting burned by agencies — paying for vague reports, follower counts and impressions that never turned into phone calls.
When you work with Solas, you work with me directly. No account managers, no juniors, no upsells. Just the three channels that actually generate leads for Irish tradesmen — done properly.
Every week I send a plain-English update with the numbers that matter: calls generated, cost per lead, ad spend used. Nothing else.
Our values
What drives us
01
Transparency first
Your ad budget goes directly from your card to Google or Meta. We never touch it. Every euro spent is tracked and reported back weekly.
02
Results over reports
We don't talk about impressions or reach. We talk about calls generated and cost per lead. If the numbers aren't there, we fix it.
03
Built for the trades
We only work with tradesmen. That focus means we understand your customers, your seasonality, and what makes a great lead for your business.
Ready to talk?
Let's build your pipeline.
A free 15-minute call. No pitch, no pressure. Just an honest conversation about whether we can help.
Services
Three channels. Done properly.
No upsells, no services you don't need. Just the three channels that actually generate enquiries for Irish tradesmen.
01
Google Ads management
When someone searches for your trade in your area, your name comes up first. We build the campaign, write the ads and manage it every week.
Your card pays Google directly — we never touch your budget.
Your finished jobs turned into content that builds trust. You send us photos — we post consistently on Instagram and Facebook so when someone checks you out online, what they see makes them call you.
InstagramFacebook12 posts per monthContent from your photos
Monthly report
Follower growth
Post reach
Profile visits
Engagement rate
03
Google Business Profile
The most underused free tool in the trades. A properly set up Google Business listing puts you on the map when someone nearby searches for your trade right now.
Three clear offers. Ad spend goes direct from your card to Google or Meta — never through us. Join the waitlist and Kieran will be in touch with exact pricing.
Offer 01
Presence
Strong online presence, no ad spend needed
Google Business Profile optimisation
Instagram and Facebook management
12 posts per month from your photos
Review building strategy
Monthly report
Monthly strategy call
★ Most popular
Offer 02
Starter
Ads + social + Google Business
Google Ads setup and full management
Google Business Profile optimisation
Instagram and Facebook management
12 posts per month from your photos
Monthly lead report
Monthly strategy call
Offer 03
Growth
Google Ads + Meta Ads combined
Everything in Starter
Google Ads plus Meta Ads combined
20 posts per month
4 reels or video posts per month
Lead capture landing page
Monthly lead report + check-in call
Competitor monitoring
3-month minimum, then rolling monthly. You deal directly with Kieran. Your ad spend goes directly from your card to Google/Meta.
Not sure which offer?
Let's figure it out together.
Book a free 15-minute call and we'll tell you exactly what would work for your trade and area.
How it works
Simple from day one.
From first call to first enquiry in around two weeks. Here's exactly what happens.
Step 01
Free 15-minute call
We find out about your trade, your area and what you're looking for. No pitch, no pressure — just an honest conversation.
Step 02
We send a proposal
Based on our call, we'll send a clear proposal — what we'd do, why, and what results you can realistically expect. No jargon.
Step 03
Setup (3–5 days)
We build your campaigns, write ad copy, set up tracking and get everything ready to launch. You keep full ownership of all accounts.
Step 04
Launch & first enquiries
Your ads go live and your phone starts to ring. Most clients see their first enquiries within two weeks of launch.
Step 05
Weekly optimisation
Every week we review what's working, cut what isn't, and adjust based on real data. You get a plain-English report every week.
Rolling monthly
No lock-in after 3 months
After the initial 3-month period it goes month-to-month. We earn your business every month by getting you results.
Ready to start?
Your first enquiry is ~2 weeks away.
Contact
Let's talk about your pipeline.
Fill in the form and Kieran will get back to you within a few hours. No pitch until we understand your business.
Send us a message
✓
Message received!
Kieran will be in touch within a few hours on weekdays.