Lead generation for Irish tradesmen

The phone stops
ringing when you
stop being found.

We get tradesmen across Ireland in front of people who are actively searching for their service on Google right now — so enquiries keep coming in whether you're on the tools or not.

Ad spend paid directly by you to Google
Plain weekly report — real numbers only
3-month minimum — then rolling monthly
No pitch until we understand your business
9 in 10
Tradesmen rely on word of mouth alone — with no control over when the next job comes in
€15–40
Typical cost per qualified enquiry through Google Ads for trades businesses
1 job
That's all it takes to cover the full cost of a month with us — for any trade
The problem

Word of mouth built your business.
It has a ceiling.

Referrals are great when they come in. The problem is you have no control over when that is. One slow January and the pipeline dries up — and there's nothing you can do about it.

No control over timing
Referrals come in when they come in. You can't turn them up when things go quiet.
Invisible to active searchers
Right now, someone in your area is typing your trade into Google. They have money to spend and they are ready to hire. If you're not there, your competitors are taking that call.
No backup pipeline
When work slows down you're starting from scratch. We make that completely avoidable.

What we actually do

Three services. Done properly.
01
Google Ads
Your name at the top of Google when someone in your area searches for your trade right now. We build it, write it and manage it every week. Your card pays Google directly — we never touch your budget.
SearchCall trackingWeekly report
02
Social Media
Your project photos turned into consistent content on Instagram and Facebook. You send us the photos via WhatsApp. We handle everything else — every single month.
InstagramFacebook12+ posts/mo
03
Google Business Profile
The most underused free tool in construction. A properly set up listing puts you on the map when homeowners search locally. We set it up, optimise it and keep it active.
Local SEOMap rankingsReviews
Lead generation for Irish builders and tradesmen.
Google Ads, Social Media & Google Business Profile.
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© 2026 Solas Agency. All rights reserved.
About

Built for tradesmen.
Not for everyone.

We work specifically with tradesmen across Ireland — builders, landscapers, plumbers, electricians, roofers and more. One focus, done properly.

K
Kieran Morrissey
Founder, Solas Agency

I started Solas because I kept seeing the same thing — tradesmen doing brilliant work, getting great results for their clients, and being completely invisible online. The people looking for them couldn't find them. The referrals were great until they weren't. I built Solas to fix that. We work exclusively with tradesmen across Ireland. When you work with us, you deal directly with me — not a junior account manager handling 40 other accounts.

We don't work with restaurants, retailers or tech companies. We know one market deeply — residential construction and trades — and we build lead generation systems that deliver real enquiries from homeowners who are ready to hire.

Most tradesmen have built their businesses entirely on referrals and repeat clients. That works, until it doesn't. One slow period and the pipeline dries up. We make that vulnerability disappear by giving you a second source of enquiries you actually control.

When you work with Solas you deal directly with someone completely invested in your results. Not a junior account manager spread across dozens of accounts.

What we stand for

Honest
We tell you what we can deliver and we deliver it. No inflated promises, no vanity metrics, no hiding behind impressions when your phone isn't ringing.
Specific
Construction lead generation is different from every other industry. We know what Irish homeowners search, what converts in this market, and what doesn't.
Transparent
Ad spend goes directly to Google or Meta from your own account. Our fee covers management only. No hidden markups, ever.
Focused
We don't chase growth for the sake of it. We take on tradesmen we can genuinely help and we do the work properly. Your results are our reputation.

Word of mouth built your business. It has a ceiling. We remove that ceiling.

The numbers that matter
Cost per lead (Google Ads)€15–40
Tradesmen relying solely on word of mouth9 in 10
Jobs to cover our monthly fee1 job
Time to first enquiries~2 weeks
Lead generation for Irish builders and tradesmen.
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© 2026 Solas Agency. All rights reserved.
Services

Three channels.
Done properly.

We run three things and we run them well. No upsells, no services you don't need. Just the channels that actually generate enquiries for tradesmen.

01Google Ads management

When someone searches for your trade in your area, your company appears at the top of Google. We research the right keywords, write the ads, set the budget, and optimise every week based on what's converting into calls.

You pay Google directly from your own card. Full transparency on every euro spent — you can see every transaction at any time.

Search campaignsKeyword researchCall trackingWeekly optimisationConversion reporting
02Social media management

Your project photos turned into consistent, professional content. Posted regularly so when someone checks your profile after finding you on Google, they trust what they see and they call.

We manage Instagram and Facebook. You send us photos via WhatsApp. We handle captions, hashtags, scheduling and everything else.

InstagramFacebookContent calendarReelsBefore and afters
03Google Business Profile

The most underused free tool in the construction industry. A fully optimised Google Business listing shows up in local map results when homeowners search for tradesmen nearby. We set it up, upload your work, manage reviews, and keep it updated every month.

Local SEOReview strategyMap rankingsMonthly updates
What we report on

Every week, a plain update with the only numbers that matter. We never report on impressions or follower counts.

Calls generatedWeekly
Cost per leadWeekly
Ad spend usedWeekly
Lead qualityMonthly
What you never pay for

Ad spend goes directly from your own card to Google or Meta. Our fee covers management and strategy only. No markups. No surprise charges.

One extra extension job covers our entire annual fee. The second one is pure profit.

Lead generation for Irish builders and tradesmen.
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How it works

Simple from day one.
Consistent from month two.

From your first call to a full pipeline — four clear stages. You stay on site. We handle everything else.

1
Quick chat
We learn about your business — where your work comes from, what jobs you want more of, which areas you cover. We don't pitch anything until we understand the situation. If it's not a fit, we'll tell you honestly.
15 minutes
2
We set it all up
Google Ads account built from scratch, Google Business Profile fully optimised, social media content calendar created, first ads written and live. You send us your best project photos — we handle everything else.
Week one
3
Enquiries start coming in
From week two onwards, homeowners who found you online start calling. Every lead is tracked. You receive a plain weekly update with the real numbers — calls, cost per lead, ad spend used.
Week two to four
4
We keep improving it
Each month we review what's converting and cut what isn't. The algorithm learns. Cost per lead drops. By month three your pipeline runs consistently, every single month.
Month two onwards
The learning period

Google Ads takes roughly two weeks to fully optimise. The algorithm learns which searches convert and adjusts automatically. Month two is where cost per lead drops.

This is why we work on a three-month minimum. Anyone promising results in week one is not being straight with you.

Your only commitment

Project photos. WhatsApp them as jobs progress — before, during, after. A few shots a week is enough. We don't need you to manage accounts, write content, or understand how Google Ads works. That's entirely our job.

One extra extension job covers our entire annual fee. The second one is pure profit.

Lead generation for Irish builders and tradesmen.
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© 2026 Solas Agency. All rights reserved.
Pricing

Honest pricing.
Nothing hidden.

Two clear packages. Ad spend billed directly by Google or Meta to your card — never through us. No hidden fees, no markups.

€300
Recommended minimum monthly ad spend — paid direct to Google by you
3 mo.
Minimum contract — enough time to see real, meaningful results
€15–40
Typical cost per qualified lead through Google Ads
Starter
€1,200
per month — 3-month minimum
  • Google Ads setup and full management
  • Google Business Profile optimisation
  • Instagram and Facebook management
  • 12 posts per month from your project photos
  • Weekly lead report
  • Monthly strategy call
Ad spend separate — recommend €300–400/mo paid direct to Google. 3-month minimum.
Most popular
Growth
€2,000
per month — 3-month minimum
  • Everything in Starter
  • Google Ads plus Meta Ads combined
  • 20 posts per month
  • 4 reels or video posts per month
  • Lead capture landing page
  • Weekly lead report
  • Competitor monitoring
  • Weekly check-in call
Ad spend separate — recommend €400–800/mo. 3-month minimum.
Ad spendAlways paid directly by you to Google or Meta. We never hold your ad budget. You see every transaction and you can pause at any time.
ContractThree-month minimum. This is the honest minimum time needed to see meaningful results. Anyone promising overnight leads isn't being straight with you.
Lead generation for Irish builders and tradesmen.
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© 2026 Solas Agency. All rights reserved.
Contact

Let's talk about
your pipeline.

Fill in the form and Kieran will get back to you within a few hours. No pitch until we understand your business.

✓  Message sent. Kieran will be in touch within a few hours.
Direct contact
FounderKieran Morrissey
What happens next
Step 1Kieran reviews your message — usually within a few hours on weekdays.
Step 2A 15-minute call to learn about your business. No pitch until we understand the situation.
Step 3A clear, one-page proposal specific to your company. No obligation, no pressure.